The Revival Of Tailored Fashion Means Business Opportunities

by - August 27, 2019

Getting your clothes tailored a pretty great thing to do!

Up to the mid-1960s, a lot of households were still used to make their outfits. The dresses were sewn at home and, as a result, they used to fit a lot better than our one-size-fits-all high street fashion. Unfortunately, as more and more women joined the workforce, there was nobody left at home to make new clothes. The boom of high street fashion can truly be linked to the moment when women became a major actor in the work environment. 

However, even though you might have a handful of favorite brands, you have to deal with outfits that are not entirely suited to fit your body shape. After all, there are as many different body shapes as there are people. You know that you can’t expect the sweet little dress or trousers you’ve found in the shop to work for you without tailoring. As more and more fashionistas are turning back to tailoring to make their shop-bought outfits work for their body, it’s time to ask yourself one crucial question: Can you profit from tailor-made fashion? 

There is no one single body shape
Buying clothes in shop can be a disheartening experience, especially when you find it incredibly difficult to get cuts that work for you. Going up a size to give your boobs more room is not the kind of thing many buyers like to do. Indeed, a lot of female shoppers navigate their way through a shop by size numbers. Many are worried that buying a bigger size mean they are putting on weight. That’s why more and more individuals are looking for custom-made outfits that are designed specifically for their body shape. Working with a tailoring company can help to alleviate the trauma of the size. For a tailor, you are not a number on the label; you are a complex and sophisticated shape that the cloth and cut embellish. 

Accessible fashion needs customizable items 
However, the variety of body shapes and body abilities – and disabilities – offers a new challenge for tailors. Indeed, fitting clothes on an abled-body requires working with a dummy. However, you can consider offering add-on modifications for dummies using cut-outs. Indeed, sewing dummies are typically made to be symmetrical, and even though many are customizable, they are not suited to represent handicapped bodies – which makes clothes making more difficult. Additionally, wheelchair users would appreciate fashionable modifications to add to their wheels, such as a cover that can be cut out from vinyl  – a machine such as can be a good option, for instance. When it comes to tailored fashion, we need to consider inclusiveness as a priority. 

People crave uniqueness 
The advantage of tailoring is that it taps into our need for personalization. Indeed, personalizing your fashion outfit such as by embroidering your name at the back of your denim jacket or by transforming your basic tee with tie-dye colors puts you back in control. As an individual, our need to custom pieces starts with simple transformations – Zara, for example, offers a customizable jacket – on high street items. For DIY and craft shops, the uniqueness fever is the most profitable trend. By sharing tutorials, craft shops can attract more buyers. 

Whether you prefer to entrust a tailor with the creation of your dress, or whether you work as a fashion stylist who wants to offer inclusive outfits, there is a lot of opportunities for creative professionals to maximize the custom-made trend.

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